1. After reading the case, and making explicit use of the analytical frameworks provided in the
“International Strategic Management” module, please provide a critical assessment of the
dynamics shaping the wine market in a country of your choice, paying special attention to
the competitive position of “Old World” winemakers. Please consider in your assessment
both the wholesale and the retail markets. Make sure to reference adequately any source you
are using for your report.
2. Discuss ongoing and emerging trends and their likely impact on the wine market in the
country you chose to analyze. Again, make sure to reference adequately any source you are
using for your report.
3. Imagine you have been hired as a consultant to the National Association of Wine Importers
and Wholesalers in the country you chose to analyze. Based on the analysis you prepared in
points 1. and 2., please formulate and motivate the proposals you suggest to present to the
French Federation of Exporters of Wines and Spirits.