International Marketing

Assignment Requirements

Summative annotated bibliography on you must choose 5 sources

EAP Reading (week starting 7^th April)

Annotated Bibliography

A reminder of the different parts of the Annotated Bibliography:

Reference (for a print journal)

Selection (reasons for choosing to read the source for your task)

Summary (main points of the source: to be worked on in Skills and Assessments this week)

Evaluation (usefulness and value of the source: to be looked at today)

What should be included in the Evaluation section?

Evaluation is to be done after you read your source. You need to consider

a) how the source might be useful for your task

b) the strengths/weaknesses of the source

1) Here are some aspects to consider regarding the usefulness of the source for your task. Can you guess the missing words?

This source is useful for the task because

a) it has information which s _ _ p _ _ t _ your argument

b) it has information which r _ f _ _ _ s your argument

c) it has relevant _ x _ _ p _ _ s / c _ _ _ st _ d_ _ s

d) it has useful f _ g _ r _ s / s _ _ ti _ _ ic _

e) it has useful _ ef _ _ i _ _ _ ns

f) it has useful b _ _ kg _ _ _n _ information

g) it is a possible source of direct qu _ _ _ t _ _ns (a particularly well-expressed idea/a key c_ _ c _ p _/ a crucial i _ s _ _ _ t)

h) the reference list provides sources for f _ _ t _ _ r r _ a _ _ _ g

i) it gave you ideas for your own research (qu _ _ _ io _ s / m _ _ h _ d _ _ _ gy / a _ _ l _ _ is)

j) the study yielded interesting r _ _ u _ ts

k) it changed the way you thought about your t _ p _ c

2) Here are some aspects to consider regarding strengths and weaknesses of an original research article. Can you complete the gaps in the table with the words below?

Use of sources in the text	Is there a _____________________ number of sources used in the text? Are the sources _____________________? Are the sources _____________________ (if applicable)? Is the reference list _____________________ and consistently _____________________?
Methodology	Is it the best _____________________ of methodology for the research? Is there any problem with the _____________________? Is there any problem with the _____________________ instrument? If there are problems, are they _____________________?
“Reader friendliness”	Is the writing style _____________________ and _____________________? Is there good use of section _____________________? Are the _____________________ displayed well?
Strength of argument	Is there any evidence that the author could be _____________________? Is the argument very _____________________? Is there any acknowledgment of _____________________ points of view? Are there any _____________________? Are claims backed up with _____________________? Are you _____________________ by the author’s argument?
Conclusions	Are _____________________ conclusions reached from the results? Are the _____________________ useful and do they have a solid _____________________?

data collection valid evidence up-to-date basis acknowledged

concessions results clear one-sided complete

convinced choice sufficient formatted headings concise

alternative sampling academic recommendations biased

3) For most of the questions, a ‘yes’ answer means that it is a strength. For which two questions does a ‘no’ answer indicate a strength?

VERY IMPORTANT! You do NOT have to mention all of the aspects of usefulness of the source or all of the strengths/weaknesses of the source. In fact, you SHOULDN’T discuss them all – not all of them may be applicable and even if they are, you should just pick the most relevant ones.

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