International Market Research
1. An Australian wine manufacturer (or brewing company) is thinking of partnering or selling overseas. What would they need to do? (Focus on one country only)(Shanghai).

You could also think the other way round: How to enter Australia from a third country. Both ways are acceptable for this assignment.
Export Plan
You are required to develop a detailed export plan for a hypothetical Australian business. Scenarios for these businesses will be available in week 2. You can choose one of the scenarios as the basis for your plan, or, in consultation with and the approval of your lecturer, study another business. The plan should address:
International environmental factors
International market research
Selection and entry to the chosen market/s
Strategies for product, place, promotion and price in the selected market/s.

The plan should be professionally presented as a report, not exceeding 30 text pages in length. Additionally, appendices should be included with research data or other material that supports the content of the plan proper.(using tables and graphs) (using text reference)
The Austrade website provides extensive details about writing an export plan. You can use this as additional information. Keep in mind though that you should use the structure and address the topics stated here in this unit outline.

The plan will be marked using the following guidelines: Task Comments
Discussion of international environment factors The plan should identify those factors that will impact on the selection of the market/s and evaluate the firm’s strengths and weaknesses in dealing with the environment.
International market research Detailed data is needed to assist the planning process, and to allow for selection of the most appropriate markets. This research should include quantitative data on market sizes, and qualitative data on environmental factors such as culture.
Market selection and entry Carry out an analysis that will allow you to select the best market/s and advise on the most suitable mode of entry.
Develop marketing mix strategies Identify and explain how the domestic marketing mix will be changed in response to different consumer needs in the chosen markets.

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