International Business Environment
International Business Environment: The strengths and limitations of key theories with support of the recent case study examples of companies/countries
Assess the strengths and limitations of:
 International Product Life cycle theory;
 Krugman?s First Mover Advantage Theory; and
 Porter?s Diamond model;
as explanations of how modern international businesses trade.
Support your arguments with recent case study examples of companies/countries of your choice.
Paper structure:
Introduction (200 words)
1. International Product Life cycle Theory (800 words)
1.1 What is this theory about?
1.2 What are the strengths of this theory?
1.3 What are the limitations of this theory?
2. Krugman?s First Mover Advantage Theory (800 words)
2.1 What is this theory about?
2.2 What are the strengths of this theory?
2.3 What are the limitations of this theory?
3. Porter?s Diamond model (800 words)
3.1 What is this model about?
3.2 What are the strengths of this model?
3.3 What are the limitations of this model?
Conclusion (150 words)
References (20 sources Up-to-date 2008++)
***You MUST explain in context of how modern international businesses trade and MUST support your arguments with recent case study examples of several companies/countries of your choice.
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