Indirect competition, geographic boundaries, customer service

1. What would be The Indirect Competition For a Real Estate Business?

2. Also what are the Geographic boundaries for a Real Estate Business?

3. And what would be a good Real Estate Customer Service Techniques? Consider the following questions when answering question #3:

a. What satisfies my customers?

b. What will motivate a repeat customer?

c. What will generate a referral?

d. What will be you return and complaint policies?

e. What are you guarantees and guarantees?