In the table below fill in the stages of the product life cycle and give one potential advertising objective for each stage.
Stage
Advertising objective
In the table below fill in the different categories of product adopters and the percentage of adopters for each.
Adopter category
Percentage of adopters
List and very briefly describe three examples of consumer sales promotion.
Give two advantages and two disadvantages of using advertising.
Give two advantages and two disadvantages of using personal selling.
Give two advantages and two disadvantages of using sales promotion.
In the table below fill in the stages of the product life cycle and give one potential advertising objective for each stage.
Stage
Advertising objective
In the table below fill in the different categories of product adopters and the percentage of adopters for each.
Adopter category
Percentage of adopters
List and very briefly describe three examples of consumer sales promotion.
Give two advantages and two disadvantages of using advertising.
Give two advantages and two disadvantages of using personal selling.
Give two advantages and two disadvantages of using sales promotion.
What is the biggest advantage of using intensive distribution as opposed to exclusive distribution?
What is the biggest disadvantage of using intensive distribution as opposed to exclusive distribution?
MBA 5320
Assignment 4 due October 28
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