write a 260- to 350-word response to the following questions as a New Message into the discussion area:

Identify one or two health care organizations that have a negative brand image.

What event or series of events led the organizations to this situation?

What branding strategy(s) would need to be implemented to restore a tarnished brand?

Cite at least 1 peer-reviewed, scholarly, or similar reference.

Format your citations according to APA guidelines.