Identify one current struggling consumer product.

    Identify one current struggling consumer product.

    Access the GCU Library business data bases. Research “rebranding strategy.”

     

    In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:

     

    A new name

     

    Changes in packaging

     

    The price point

     

    Product position

     

    Advertising strategy

     

    A distribution method

     

    Improvements in design or quality

     

    Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

     

    This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

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