Individual Midterm Reflection Activities
This activity is an individual graded assignment. This assignment should be submitted as a short written paper (3-5 pages) presented in MLA format utilizing a minimum

of (5) works cited from industry related sources or references.

Midterm Activity Part 1 (Marketing Plan) Instructions:

For the F&B outlet under study;

Describe (using demographic descriptors; age, gender, income, marital status….) who the target guests and/or customers are and how your selected example hotel

currently markets to each of customer/guest types or groups.

Describe how the OUTLET is currently being marketed to the internal and external target guests and/or customers as described in number 1 above.

Discuss how much money a hotel, similar to the one you chose for you project, spends on marketing, in a single year, and then compare it to the cost figures (dollars

or percentage of sales) you have chosen for your group budget 1.

(ps; my hotel; Mandarin Oriental New York
https://www.thebenjamin.com/meetings-events/catering-menus

Conclude the paper with some current ideas you have discovered through your research about hotel marketing that the property in your project should implement.