HK3041 Product and service planning and management.
Part1- Proposal (1-2 pages)
Following the structure of your proposal:
What industry you are taking for this assignment.
Your reason to choose the industry and the product.
Who are you potential customer.
What are their demographics?
What are their behavioural traits.
What technology/core competency do you leverage.
Your growth expectations.
How much risk are you taking.
HK3041 Product and service planning and management.
Part1- Proposal (1-2 pages)
Following the structure of your proposal:
What industry you are taking for this assignment.
Your reason to choose the industry and the product.
Who are you potential customer.
What are their demographics?
What are their behavioural traits.
What technology/core competency do you leverage.
Your growth expectations.
How much risk are you taking.
Part2 (10 pages report student need to address one of the following topics and prepare a 3000 words assignment)
Final report and presentation:
The purpose of the assignment is for the students to work their way through the new product development process as covered by the course by using an example of their own making. At the end of the preparation of this project student will have a very good idea of the practical application of the new product development activities describe in the course.
Attachments: