Health Marketing

    Select one of the following healthcare systems that you would like to explore:

    Acute care
    Ambulatory care
    Assisted living
    Continuing care retirement community
    Critical access hospital
    Dialysis care
    Home health care
    Hospice care
    Long-term care
    Memory care
    Palliative care
    Pediatric care
    Primary care
    Short-term care (e.g., post-surgery therapy)
    Surgical care
    Veterans Administration

    Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
    Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
    Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
    Report your findings by using one (1) of the methods below:
    -4-5 page fact sheet for the general community.
    -Letter to the CEO of your selected healthcare system.
    -Infographic
    -PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).

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