This week we are going to apply your new knowledge base to the assessment of the Mayo Clinic. In particular, we are looking at how the Mayo Clinic portrays customer service. So, I am going to ask you to put on a critical lens and take a look at the information that the Mayo Clinic has on their website (mayoclinic.org). You will need to spend some time exploring their site to get a good feel for the variety of items that are available to the general public.
From the information that you gather, answer the question: “How does the Mayo Clinic portray (or not portray) customer service to the general public through it’s website?” In other words, think of all the elements of quality customer service that we have discussed this semester and see if you can find them represented in the contents of the Mayo Clinic’s website (e.g., respect, cultural competence). Then, share your thoughts about what critical aspects of customer service are present and what, if any, are not.
This is a reflective exercise so your responses will vary significantly. That’s OK! This is an opportunity to reflect back on what you have learned and to have the opportunity to relate the variety of concepts to a “real world” organization that is a leader in the field. Try to enjoy the ride and recognize how much you have learned!