Project: It is commonly known that the United States is over saturated with retail stores. If retail stores want to increase market-share then they often look outside the domestic market to foreign markets to increase profit. However, opening a retail store in a foreign market can be a challenging and daunting task for retailers.

For the final project, you will imagine that you are pitching a global expansion plan to a group of stakeholders and you are seeking their financial investment in your plan. Your pitch will include selecting a domestic fashion retailer to enter the foreign country in which you completed in your Country project. It is essential that your retailer be solely domestic and currently not participating in global business. The retailer you select does not have to specialize in only apparel but should have some affiliation with apparel. Choose wisely. You must provide substantive justification regarding your choice and provide rationale based on your research from your Country project and for this project. You should be able to support your decision based on facts. Your final project must include the following content (Please see the rubric below):

Total : 60pts

Retailer Analysis: 20pts

Retailer Information

Ownership type (i.e., sole proprietorship, corporation, LLC, *stockholders)

*If stockholders, identify the stock market and current stock price

Identify the retailer’s headquarters?

Number of stores

Number of employees

Channel distribution (i.e., online, catalog)

Major product categories and assortments

Price points (i.e., range (good, better, & best).

Identify and describe the domestic target customer

Demographics (i.e., income, education, gender, age, socio-economic status)

Psychographics (i.e., lifestyle, likes and dislikes, attitudes, motivation to buy)

Retailer SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Justification: 20pts

Identify and explain the initial location for the retail store (i.e., city)

Explain why this retailer is a potential candidate for the foreign market

Explain why this country is a potential candidate for the retailer

Identify and explain the method of entry (i.e., franchise, joint-venture, licensing, ownership)

Potential barriers to entry (i.e., trade restrictions, legal issues)

Domestic vs. Foreign Market Comparison: 20pts

Explain the similarities and differences of the brand in both markets

Explain the similarities and differences of the target customer in the foreign market

Create 1 customer profile board for the domestic market

Create 1 customer profile board for the foreign market

Explain why the foreign customer will adopt the brand

Paper Format:
Times New Roman, 12 pt. font
1” margins
Wide variety of sources
APA format for bibliography
Minimum 10 pages double spaced (w/o any visuals)