Go to a bookstore and look at the different magazines. Select one that appeals to a highly specialized audience (different from one of your own interests).
Read through the magazine and based on the magazine’s content (including the advertisements) prepare a description of the magazine’s “typical reader.” Give specific examples from the magazine to justify your generalization.
The magazine industry survived the advent of network television; can they now survive the power of the Internet?
Read the boxed insert “Teen Magazine Web Sites: What’s the Message?” Do these Web sites have a responsibility to present a more realistic and well-rounded view of young womanhood? How might the emphasis on beauty and beauty products affect young women who may not be able to afford the “right” cosmetics? Would the messages in the printed version of the magazine have the same affect if they were on the Web site?

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