Your job will be to explore the global tourism system that comprises and supports the US ski industry using the Destination Mix as a framework. As a reminder,
The destination mix consists of 5 elements:
•Attractions (including events, recreation, entertainment)
•Facilities (accommodations, food and beverage, shops)
•Infrastructure
•Transportation
•Hospitality resources (travel trade, tourism services, including travel agents and event planners), sometimes called intermediaries

Take some time to dig into this topic and in your essay be sure to clearly identify your discussion of each of the five elements. Remember to consult Hoover’s (and

there is also the D&B Million Dollar database) to see more about Vail Resorts, including their competitors. You must address the how the global tourism system in

relation to Vail Resorts INC through the lens of the Destination Mix.

In addition to using the Destination Mix lens, I want you address the US ski industry in relation to TWO concepts covered in this quarter’s lecture and applied to the

US ski industry. Be sure it’s clear to me what two you are talking about in the essay and please tell me what you learned from doing this exercise

The two concepts will be:
1. Tourism Planning
2. Economic Multipliers
(Specifically, touch on Multiplier impact, Direct Effect,Indirect Effect and Leakage)