GLOBAL MARKETING (bmw)

     1-Identify a new international market for a particular brand of your choice. Accordingly, provide strategy  recommendations for entering a foreign market based on the SWOT analysis of the company, as well as the  internal and external factors of the company. A secondary research will be required to help you identify the factors 

    2- Reflect on the assessment using your own words. This part of the assessment shall help you reflect and gain understanding on  which parts of the assessment you think you did well and why, and which parts you might have needed further understanding  and why. 

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