I’m only responsible for the highlighted area…I am only to write 250 words for the highlighted area.
Review the SWOT Analysis information located in Chs. 2 and 3 of the Strategic Management textbook, and additional University Library sources found on the Week 2 Electronic Reserve Readings page to see the types of information that companies or industries include.
Write a 250 word paper in which you address the following:
- Discuss the elements of a SWOT analysis. What elements to all SWOT analyses have in common? Why might some be different?
- Identify the elements the team considers most important and that would be included in a SWOT conducted by the team. Why were these chosen?
- Explain the purpose of a SWOT analysis. What are the alternatives?
- Discuss the advantages and disadvantages of the SWOT analysis.
Format your paper consistent with APA guidelines.
Here are the sources that are to be used.
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Couzins, M. & Beagrie, S. (2004). How to…conduct a SWOT analysis. Personnel Today, 21.
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How to… conduct a SWOT analysis. (2004). Contract Journal, 426(6505), 47.
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Swot analysis a powerful framework. (2003). New Straits Times, 12.
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Wallace, M. (1998). Strategic planning: Creating future excellence, part 2. Fire Engineering, 151(11), 85.