follow the attachment and answer each question in it

    follow the attachment and answer each question in it

    Overview: You will briefly answer five essay questions that require you to dissect a published
    experiment by McGlone et al (attached). Your answers must be typed and double spaced.
    Provide a 1½ inch margin on all sides of the page for written comments. Your paper must
    absolutely not be longer than 1000 words; that is about 200 words per question. All word
    processors have a word count feature. Please provide the word count of your essay (excluding
    your name and other identifying information).
    Due Date: February 15. Turn your paper in at the beginning of the class session. Electronic
    (email attachment) submissions will not be accepted.
    Essay Questions
    1. McGlone and his colleagues used a 2×2 factorial design. Explain why this design was
    necessitated by the research hypotheses.
    2. Experimental control is a critical feature of any experiment. If we wish to know the effects
    of independent variables on dependent variables we must “hold constant” other variables
    that would make causal inference challenging. What efforts were taken in this experiment
    to achieve a high level of experimental control?
    3. What efforts were made to determine if the manipulations of the two independent variables
    were successful? What other strategies might have been employed to check on the quality
    of the manipulations?
    4. Verbal assignment of agency had a much more substantial effect than visual (imagebased)
    agency assignment. Carefully examine the two images used to manipulate agency
    visually (Figures 1 and 2) and speculate on why the agentic imagery did not work in this
    experiment.
    5. Speculate on how the information gained from this study about linguistic agency could be
    used in advertising.
    Evaluation
    Your answers to these five questions will be equally weighted. Evaluation is based on the
    thoughtfulness of your response and the quality of your writing.

     

     

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