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Your term project research paper may address any topic (Focus Groups) covered in this course that is of interest to you, but it must include discussion of how marketing research is used to identify and exploit business opportunities. The paper is to be 5 – 7 pages of content and is to follow APA style. You should have at least 5 references from professional publications. Attached material may be used as a reference but it is in addition to the minimum 5 references. Your research references should be primary works from professional publications.
I’d like to see an outline prior to the writing of the paper just to make sure I am ok with the direction of the paper.
General structure of paper I am looking for:
Introduction
-This details the background literature and all being well leave questions for you to continue answering later in the paper.
Research problem
-This is where the questions (general and specific) are stated.
Research objectives
-This is where the general and specific goals of the research are stated.
Methodology
-This part outlines how the data will be collected, the number of participants and how data will be analyzed and interpreted.
Hypotheses
-A statement of both to be proven or otherwise when it comes to the results.
Research findings
-This includes a very detailed paragraph of text about the general findings. It also includes details of every test carried out complete with the necessary tables and figures.
Conclusion
-A summary of the significance of the results, one by one.
Recommendations
-Suggestions are given as to what the research has found out and what implications this has for the future.
