• You need to have headings/subheadings which should look like this…
o Strengths
o Weaknesses
o Opportunities
o Threats
o Strategies
o Room in the Marketplace
• Do not be too cryptic
o Too cryptic means “the economy” listed as an opportunity
o You need to tell me what you actually mean and why it is an opportunity
• Cases are due at the start of the class period
o You must also submit your paper through turnitin.com and via email (prior to the start of class)
o Your case will not be accepted if it is late
• Late is after we have started our discussion
• One minute late is still late
• Cases must be typed and stapled in the upper left corner
• Font – Times New Roman, 12 point
• Single spaced
• Normal margins (approximately one inch)
• Pages must be numbered
• You must have a running head which should include your name
• Maximum length – four pages (more or less)
o Be concise in your writing and edit
• Check your grammar and spelling (don’t forget paragraph breaks)
• Remember, if you plagiarize you will receive an automatic “F” for the class