THIS IS THREE SEPARATE ASSIGNMENTS. PLEASE DO NOT COMBINE THEM!
#1
Discuss the following scenario: Staff members from the marketing department of your firm are doing a splendid job selling products to customers.Many of the customers are so pleased that they are also buying shares in the companys stock which means that they receive a copy of the firms annual report.Unfortunately questions sometimes arise that the marketing staff members are woefully inadequate at answering.Technical questions about the firms financial condition and performance are referred to the chief financial officer but the director of marketing has asked you to write a memo in which you explain the key elements in an annual report so that marketing representatives are better prepared to respond to questions of a more general nature.
For your initial post write a clear concise memo (no more than 250 words) that describes the contents of an annual report so marketing personnel can understand the basic requirements of an annual report. Reference this weeks readings and lecture to help organize and explain your thoughts. In addition answer the following questions:
#2
The financial statement analysis is due in Week Six. To help you begin your preparation of this work select a company that you will do the analysis of. Write at least a 200 word summary identifying the firm that you selected summarizing why you selected it and explaining the items that a financial analyst might find useful within its Annual Report.
Additionally read the Forbes article: 12 Lessons from the Warby Parkers Annual Report and explain which of these 12 lessons may apply to your company selection.
LINKTO ARTICLE-http://www.forbes.com/sites/rosscrooks/2014/01/30/12-lessons-from-warby-parkers-annual-report/
#3
10-K Ford Motor Company
ReviewFord Motor Companys Form 10-Kfor 2012. Explain the purpose of a companys 10-K and how it interprets the firms financial strength. Write a description of three important items including their significance to stakeholders that you learned from reading Ford Motors Companys 10-K for 2012.
Your paper must be two to three pages in length (not including the title and reference pages) and formatted according to APA style
LINK TO ARTICLE-https://www.sec.gov/Archives/edgar/data/37996/000003799613000014/f12312012-10k.htm