financial organisation in Australasia

Choose a financial organisation in Australasia and write a Board paper of 1500 words (not including
appendices) with a concrete recommendation on one of the following topics:
1. Adding customer value to your financial organisation for competitive advantage.
2. Change of focus for your financial organisation from transactional to relationship marketing.
3. The implications of service for your financial organisation as a differentiation strategy.
4. A corporate social responsibility strategy for your financial organisation for the 21st century.
5. Utilising market research to develop sound market segmentation, targeting and positioning
strategies for your financial organisation.
A Board paper usually consists of the following sections:
1. Purpose
2. Background
3. Discussion
4. Recommendation(s)
5. Appendices
Purpose
This section should be no more than half a page and usually one or two sentences will
suffice. It is meant to convey to Board members the reason that the paper is before the
Board.
For example, for an approval to a new policy, the Purpose section might simply say: “To
seek the Board’s approval to the XYZ policy dealing with ABC”.Marketing of Financial Products,
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2.
Background
This section must provide the context for the Board’s consideration. Matters to be covered
include:
• Previous Board consideration of the issues.
• Relevant external context that brings the issue before the Board (e.g. legislation,
government policy directives, etc.).
• The background and relevant history of the issues.
Because this paper is seeking a decision on a recommendation this section should
provide Board members with enough history and context to proceed with understanding
and confidence to consider the issues under the next section. In essence it provides the
framework within which a matter is analysed and determined.
This section should be relatively short (up to 1 page). If there is a need for more detail, for
example in the form of reference documents such as policies, legislation or government
statements, these should be included as appendices.
3.
Discussion
This section provides the detailed argument in relation to any proposal before the Board.
The content and length will vary considerably depending on the complexity of the topic,
but the following matters should always be considered for inclusion:
• A clear and detailed statement of the proposal.
• The arguments and reasons behind any proposal.
• The objective and expected outcomes.
• The costs and benefits.
• The pros and cons.
• The realistic options that might be available.
• The views of relevant stakeholders or interested parties.
• The implications of any decision and/or the risk that might be involved.
• The alignment with strategic and budget frameworks.
There are no hard and fast rules as to how this section is to be organised. As with the
whole paper, this section must be set out in a logical sequence. The section should
conclude with a summary statement if the topics are lengthy and complex.
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