1. Research and identify three major fashion trends (Sexy lace, Peplum, Cut off) for your target market (23- 35 women).
Each trend must be discussed and documented—sources (designer, country, etc.), colors, fabrics, silhouettes, style, line, and market segment. Prepare a written report about the color, fabric and style trends you found that are appropriate for your market. Cite authoritative sources. (2 pages)
2. valuate the performance specifications for fabrics selected for the products. (Lace, silk, polyester, cotton mesh , wool) This will be one fabric spec sheet for each fabric used. Minimum of 3 fabrics for the collection. (5 total spec sheets)
3. Summarize the methods for merchandising and prompting the new private label apparel product/line (Maybe work with some other brands first to get the brand image). Discuss the advertising (Commercials, posters, coupons…), special promotions and location in the store (Shopping malls) for this line in a report. 2 Page
4. Present an oral summary of your customer, line, pricing strategy. (On separate Sheet). 2 Page.
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