Export Business Plan

    Paper instructions:

    In developing your Export Business Plan, you will present the following information:

    I. Purpose – why has the plan been written

    II. Table of Contents

    III. Executive Summary – this is short and concise and covers the principal points of the report and is prepared after the plan has been written

    IV. Introduction – what product and foreign country did you select and why

    V. Situational Analysis – describe the product to be exported

    VI. Country History – present a brief history of the country as it relates to its origins and trade history

    VII. Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product

    – Consumer attitudes toward product

    – Educational levels – ability to comprehend instructions, ability to use product

    – Languages – labels, instructions

    VIII. Political Environment – present an overview of the governance structure of the country along with any legal-political forces

    – Certain features required or prohibited

    – Label and packing requirements

    IX. Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

    X. Economic Development – how developed is the country and how will this influence the success of your product

    – Purchasing power

    – Wages

    – Infrastructure

    XI. Summary

    For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.

    Your paper is to be a minimum of 5 pages in length and be in APA format to include:

    The use of headings and subheadings
    Times New Roman 12-point font
    Double-spaced lines
    Two spaces after punctuation
    1 inch margins
    Paragraphs with a minimum of 3 sentences
    The first line of each paragraph should be indented 1/2 inch
    Include in-text citations for each thought that is not your own (information derived from another source)
    A reference (or works cited) page For assistance with APA formatting please review the following resources:

     

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