In this assignment, you will select a program, quality improvement initiative, or other project from your place of employment (Veterans hospital, outpatient clinic). Assume you are presenting this program to the board for approval of funding. Write an executive summary (850-1,000 words) to present to the board, from which they will make their decision to fund your program or project. The summary should include:

1)The purpose of the program or project.
2)The target population or audience.(male veterans over 60 years old)
3)The benefits of the program or project
4)The cost or budget justification.
5)The basis upon which the program or project will be evaluated.

The purpose of the program or project meets all criteria for the assignment, as indicated in the assignment instructions, is provided in detail, and demonstrates higher level thinking by incorporating prior learning or reflective thought.
The target population or audience meets all criteria for the assignment, as indicated in the assignment instructions, and is provided in detail, while demonstrating higher level thinking by incorporating prior learning or reflective thought.
The benefit of the program or project meet all criteria for the assignment, as indicated in the assignment instructions, and is provided in detail, while demonstrating higher level thinking by incorporating prior learning or reflective thought.

Writing an Executive Summary
Executive summaries can take a number of forms. Some authors choose a narrative or
paragraph style of writing the summary. Others prefer to utilize a bulleted format. The
caveat for a bulleted format is that the bullets need to be substantive enough to explain
what you, as author, mean. Sometimes bullets have a way of being so short they no
longer convey the compelling message for the reader.
A bulleted format would like something like the following:
MACRO ANALYSIS:
Economic Analysis –
relevant bullet
relevant bullet
relevant bullet
Socio-Demographic Analysis –
relevant bullet
relevant bullet
relevant bullet
(and so on. . .)
INDUSTRY/COMPETITIVE ANALYSIS:
Bargaining Power of Buyers –
relevant bullet
relevant bullet
Bargaining Power of Suppliers –
relevant bullet
relevant bullet
(and so on. . .)
DRIVING FORCES:
relevant bullet
relevant bullet
CRITICAL SUCCESS FACTORS:
relevant bullet
relevant bullet
and so on…
This can be a highly efficient way of moving your reader through a lot of data points
easily. The purpose of an executive summary is to provide a comprehensive overview
of the critical elements of the strategic issues raised as a part of the analysis. You will
not describe everything but convey the compelling information required to move your
reader to your point of view. Every word in an executive summary is chiseled with the
intention of moving your reader to your point of view, as this is the work of the strategic
thought leaders in organizations.
While offering a comprehensive overview, the executive summary should be crafted to
be concise, clear, and convey the vital and relevant information for the reader to act
upon. Usually, an executive summary is presented in a setting where decision makers
are reviewing information to develop actions plans for moving a business forward. As
you developed your funnel analysis throughout this course readying yourself to write
your executive summary, you may have found that one or two issues were relevant
discussions in several sections of the funnel analysis. This only means that this is truly a
strategic issue which should be paid attention to, and that it should become a
discussable point in your overview or in some way resolved in the mind of the reader
who has been told about the issue throughout the analysis.
If the summary is well developed, the executive summary should persuade the reader to
agreement all by itself. You should have to have little if any discussion to persuade the
reader to your point of view: Development of the summary should lead your reader to
the conclusions you wish to have them act upon.
The display of data from your strategic funnel analysis will represent the vital few issues
you wish me as reader to pay attention to and will finish with a series of alternatives.
The alternatives should represent a broad and creative display of options which you as
strategist have uncovered. Then, you will identify a vital few of those strategic
alternatives to create a final list of strategic recommendations.
Strategic Recommendations will represent a series of statements about the vital few
things you believe important to mediate risk, create competitive opportunities for your
organization, and challenge the marketplace with new products and services to create
new opportunities for market growth. The list will be a shorter list than represented in
the alternatives list. After each strategic recommendation, you will create a statement
which will identify for the reader how the idea will be funded. In other words, in order to
take on new ideas, build products, open new markets, hire special talent, how will you
fund the ideas. Some ideas for you to ponder might be sale of stock if it is a public
company, End-of-life of outmoded technology and a streamlining of operations as a
result to free up dollars, merger and acquisition, etc.
Remember, the executive summary is where you paint a compelling story for your
ideas. Give it thought, be creative and push your own boundaries as a strategist
representing your case company.