The idea is that you will identify a topic that is important to you, consider a new parent that now feels a great responsibility for caring for a new child. What would happen in the event the parent faced an early death? How about going through treatments for a serious and/or prolonged illness? These are risks for this life. what would be the appropriate method to deal with these risks? How many people in the country use these methods? how would you deal with this type of problem. It is unlikely you would choose insurance (which would be important to note since insurance is just one form of risk management). How are companies choosing to manage this risk? How do you see it displayed in the day to day operations and shopping experience for customers? Cite some statistics and facts.