Environmental Scan Paper

    Environmental Scan Paper

    Business and Management

    Paper instructions:
    Write a 1,050- to 1,400-word paper in which you complete the following:

    • Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.
    • Determine what competitive advantages each company has and what strategies each company is using.

    o How does each company create value and sustain competitive advantage through business strategy?
    o What measurement guidelines is each company using to verify its strategic effectiveness?
    o How effective are the measurement guidelines that each company is using?

    Paper Format Must Consistent with APA Guidelines.
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