Project instructions:

1. From the case study, suggest a new business strategy for this company, forecasting potential growth for the next five years. Determine the steps that the company should explore to improve the business while minimizing financial risk. Note: Use the PlanningShop?s Business Plan Financial package to support your strategy. The PlanningShop?s Business Plan Financial package is located in the online course shell.

2. Speculate on at least two potential challenges that your new business strategy may experience as a result of this new approach. Next, suggest the methods that the company can take to confront these challenges.

3. Evaluate the financial planning process for new business ventures in terms of how it both challenges and benefits new ventures. Provide an example of each (i.e., challenges and benefits) from industry to support your position.

4. Determine the key benefits and challenges of using bootstrapping for financial planning. Provide at least two examples of businesses that can lend themselves to bootstrapping as a means of raising money. Support your response.

1. Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.

2. Evaluate how a company?s brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation.

3. From the case study, evaluate Blendtec?s current marketing strategy in terms of how it engages target customers. Next, suggest two to three other marketing techniques / tactics requiring a limited advertising budget that Blendtec could consider in order to engage target customers.

4. Interpret offbeat campaign. Next, select a company and analyze how its product or service can be suitable for an offbeat campaign. Provide at least three examples of how this tactic can attract new customers.

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