entrepreneurial SMEs

An analysis of the effects of the application of business modelling within entrepreneurial SMEs: Can the incorporation of business models help entrepreneurs achieve customer centric approach and therefore increase commercial success?
? providing an introductory paragraph which explains what is discussed in the chapter and why it is necessary to include this as part of the dissertation/project
? demonstrating that you conducted a thorough literature search and have read widely
? demonstrating that you have read up to date material
? summarising what you have read thematically (and not author by author)
? highlighting trends in the discussion of your topic, for example over time; by geography; by sector
? commenting on the value of what you have read (without discussing the actual topic)
? organising your findings from the literature review to fit in with the main themes of your research project
? identifying gaps in the literature
? demonstrating that you assimilated and understood what you have read and what you have written
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