Employing Strategy in a Competitive Environment

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This assignment builds upon on the strategy elements created Assignment 1.
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Write a four to eight (4-8) page paper in which you:
1. Create an environmental scan for the company indicating the most significant environmental
threats and discuss how the company should respond to each threat to ensure that the impact to
the business is minimal.
2. Based on the environmental scan, evaluate the company?s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.
3. Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders.
4. Assume that the U.S. economy is in a state of decline requiring modifications to the strategy.
Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace.
5. Evaluate how global competition may impact the business strategy and determine how the
company should respond.
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