Economic Analysis

    Do an economic analysis of two giant competitor brands, Coke and Pepsi, in the context of them being rivals in the "Twenty-First Century" and use all the knowledge you have gathered over the last several weeks. Please do not make it a financial case; this is to be an economic analysis using the terms and ideas we have discussed in class. Use the most recent sources to make it more relevant. There is plenty of information out there including their home pages for starters. Please apply everything that you have learned in the class as long as it is relevant to the case. Submit a 5 page, APA formatted paper. Include a minimum of 7-10 references.

    Knowledge (topics) gathered in classroom:
    – Managers, Profits, and Markets.
    – Demand, Supply, and Market Equilibrium
    – Marginal Analysis for Optimal Decisions
    – Theory of Consumer Behavior
    – Elasticities and Demand
    – Basic Estimation Techniques
    – Demand Estimation and Forecasting
    – Production and Cost in the Short Run
    – Production And Cost Analysis In The Short Run
    – Production And Cost Analysis In The Long Run
    – Production And Cost Estimation
    – Managerial Decisions in Competitive Markets
    – Managerial Decisions for Firms with Market Power
    – Strategic Decision Making in Oligopoly Markets
    – Advanced Pricing Techniques
    – Decisions Under Risk and Uncertainty
    – Government Regulation of Business

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