The healthcare quality practitioners are defined by different ethical conducts rooted in confidentiality, commitment and relationships. One should be committed to maintaining integrity and performance improvement, moral obligation and personal accountability to the other employees, clients, organization and the general public. Healthcare professional should promote integrity and ensure commitment to practicing with integrity, honest, accountability while respecting all laws and refuse to undertake unethical practices like fraudulent, false and deceptive activities (Exter, 2008). They should promote the right to privacy and maintain quality in examination diagnosis and be committed to growth and development. The ethical standards set guide the behaviour of expected by healthcare practitioners when dealing with service users, stake holders and other people they serve. It is important to respect and serve with dignity patients and others through the consideration of their human rights. Employees should maintain professional relationship with service users and not discriminate any person based on their affiliations or background (Pozgar & Santucci, 2009). People have a right to health according the law provisions guiding the healthcare system. For instance, the privacy and confidentiality of patients` information should be maintained. The Joint Commission on Accreditation of Healthcare Organization advocates for security, confidentiality, safe, ethic principles and respect of patients by healthcare practitioners. Ethical dilemmas are greatly reduced through the ethical standards set by authorities and regulatory bodies.

Moral courage in healthcare providers is very important while performing their duties. Patients require health practitioners to protect and support their patients. It is inevitable for healthcare providers to find themselves in a conflict with professional and personal morals. It is important to stand out and represent the rights of others which may be facing infringement. One should be willing to stand up and act according to moral principles and ethical belief even if threatened and even if there is perceived risk in that situation (Pozgar & Santucci, 2009). Ethical dilemmas are the order of the day for many healthcare providers hence it is important to employ morals and ethical principles in their practice by doing right and which benefits the most within the society.