Dragon’s Den success of Levi Root’s Reggae Reggae Sauce


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    SCENARIO:
    You have developed a hair care product, which you believe could revolutionise the hair care market.
    Following on from the Dragon’s Den success of Levi Root’s Reggae Reggae Sauce – (search the internet if you are unfamiliar with this story), you have decided to make a pitch to a small group of potential investors.
    You know that any potential investor will expect you to have a good knowledge of how much your product will cost to produce and also of the expected level of sales and profit your product is predicted to make.


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    REQUIRED:
    1. List the assumptions you have used to produce your key financial data.
    2. Prepare a marginal costing statement* for your product on a ‘per unit’ and 12 months sales/production basis.
    3. Produce a break-even analysis (table and graph) for your product based on 12 months activity
    4. Produce the following financial documents for the first 12 months of trading:
    a. Cash Budget* (month by month)
    b. Forecast Income Statement (for the year)
    c. Forecast Balance Sheet (for the year-end)
    5. Write a 1,200 word Business Case to your potential investors, focusing on presenting and interpreting the costing and financial data from tasks 2-4 above.


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