DOING BUSINESS IN A GLOBAL ECONOMY 2

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    DOING BUSINESS IN A GLOBAL ECONOMY 2

    Please do not e-mail your completed examination paper

     

    PART 1 : DOING BUSINESS IN A GLOBAL ECONOMY

     

    Access the following web sites and determine how the following companies do business in the global environment :

     

    1. 3M ( http://www.3M.com )

     

    1. Landsend ( http://www.landsend.com )

     

    1. Intel ( http://www.intel.com )

     

    1. Starbuck ( http://www.starbuck.com )

     

    1. Yahoo ( http://www.yahoo.com

     

    Please answer the following questions :

     

    1. How global are they?.

     

    1. Is a global strategy evident from their home pages?.

     

    1. What kind of benefits are they enjoying being global?.

     

    1. What are the challenges they face being global?

     

    PART 2 : GLOBAL BUSINESS – GROUPON CASE.

     

     

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