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SUBDOMAIN 309.2 – GLOBAL BUSINESS
Competency 309.2.4: Cultural Sensitivity – The graduate demonstrates sensitivity to cultural differences that impact business practice in foreign markets.
Objective 309.2.4-05: Describe how specified multicultural issues may impact the marketing approach for given products in a given market.
Objective 309.2.4-06: Explain how cross-cultural communication issues affect marketing strategies.
Objective 309.2.4-07: Evaluate the impact of specified cross-cultural ethical differences on marketing strategies.
Introduction:
Businesses large and small now compete in a truly global economy. To be successful in another country it is essential to understand and appreciate the cultural differences that exist. Business practices and ideas that work well here in the United States may not necessarily be expected to do so in other cultural environments.
If you were considering an expansion of your current business into an Asian country, what cross cultural challenges might you encounter?
Task:
Write an essay (suggested length 3–5 pages) in which you do the following:
A. Discuss three major cross-cultural differences that would need to be taken into consideration if your company were to expand into this market based on your selected country.
B. Compare U.S. business practices to practices in your proposed country for each of the following:
1. Product
2. Price
3. Promotion
4. Place
Note: You are not required to create an actual full scale marketing plan, but each of the 4P’s of the marketing mix must be individually addressed.
C. Discuss two distinct ethical issues that you will need to understand and respect as your business expands into your selected country.
D. When you use sources, include all in-text citations and references in APA format.
Note: For definitions of terms commonly used in the rubric, see the attached Rubric Terms.
Note: When using sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.
Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from sources, even if cited correctly. For tips on using APA style, please refer to the APA Handout web link included in the General Instructions section.
