Assignment Content

1. Many digital and social media sites are widely used in marketing strategies.

   Prepare a 10- to 15-slide presentation with detailed speakers notes and visuals elements.

   Complete the following in your presentation:

   • Identify a company that could benefit from better use of social media.
   • Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
   • Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
   • Determine key performance indicators to measure the success of the online strategy.
   • Format your citations according to APA guidelines.