Details of the task

Timothee is from France and has just finished his studies at the University of East London last summer.
Although the current job market is very competitive, Timothee has managed to secure an internship position
with ITV in the UK. After Timothee has worked at ITV for six months, he plans to start his own investments by
purchasing some shares.

Your assignment task is to generate a report for Timothee.

Additional information related to Timothee: He is a conservative investor and he prefers to keep a certain
amount of cash with him since he is currently renting.

Timothee is considering the following TWO companies. He will only choose ONE out of two for his final
investment portfolio with 100% weight.

Country
Industry
Two Sample Companies / per industry
UK
Media
ITV vs WPP
Timothee would like to have the following key information included in your report:
(Data collected from Bloomberg terminals will be available from the UEL plus. More relevant information can
be collected from Financial Times Database.)

Report Outline

I. Company Summary
Please write a short introduction for each company that covers areas such as company history and major
products. (10%)

II Company Strengths and Weaknesses (at least 1200 words)
1. Please analyse and compare these two sample companies’ financial performance in 2011. (40%)

*The following key ratios are required: current ratio, gearing ratio, profitability ratios, dividend payout
ratio, and P/E ratio)

2. Please draw the Security Market Lines (SML) for these 2 companies. (Risk-free rates and the market risk
premiums can be collected from Bloomberg terminals) (30%)

III. Summary, Conclusions, and Recommendations
How will you advise Timothee on an investment portfolio that matches his needs and lifestyle? (20%)

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