Description: In this assignment, you will design the way you would teach a concept from this course. The design is intended to teach the concept in the most effective way possible.

You will:

1) identify three different media; and

2) write an explanatory essay.

STEP 1. You are going to design the concept of renewable energy.

STEP 2. Determine the best way to teach the concept and its importance to the following target audiences (1 medium per target audience for a total of 3 media):

1. Third grade student

2. Grand/parent or other non-expert

3. A Physicist

Examples include making a poster, finding a video online, drawing a cartoon, building a website, giving a speech, or writing a poem. We encourage you to be creative! (You do not have to create it, just choose what you would use)

When selecting each medium, you should consider the following things:

1. Relationship between the concept and the audience: What preconceptions do they have and why is it important to them?

2. Relationship between the communicator and the audience: How will they view me as an expert teaching them this material? How will my selected medium play to my strengths/weaknesses as a communicator?

3. Relationship between medium and audience: Is this media accessible to them? Is it relatable? Will it hold their attention? Will it convey the concept more effectively than another type of medium?

STEP 3. Finally, you will submit an essay (500-700 words) that addresses the points above for each of the three target audiences and the associated medium you selected. You should also provide evidence to support your assertions about the relationships between you, the audience, the medium you are using, and the concept you are teaching them.

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The rubric that we will use for grading will be the following:

Relationship

Criterion

Points

Concept & Audience

0 points: Does not address relationship between concept and audience

1 point: Describes concept but not in relation to audience

2 points: Explains the relationship between concept and audience

3 points: Analyzes concept in relationship to audience

4 points: Provides evidence or support to justify their choice and subsequent analysis

/4

Communicator & Audience

0 points: Does not address relationship between communicator and audience

1 point: Describes his/her role as a communicator but not in relation to audience

2 points: Compares and contrasts his/her role as a communicator in relation to each audience

3 points: Analyzes his/her role as a communicator in relation to each audience

4 points: Provides evidence or support to justify their choice and subsequent analysis

/4

Media strategy & Audience

0 points: Does not address relationship between media strategy and audience

1 point: Describes each media strategy but not in relation to audience

2 points: Compares and contrasts each media strategy in relation to audience

3 points: Analyzes each media strategy in relation to audience

4 points: Provides evidence or support to justify their choice and subsequent analysis