Describe Pricing Strategy & Summary Expected Revenue Table

    Disney in Mexico

     

     

     

    3-5 pages, APA format

     

    • Pricing: Describe the pricing strategy (low  price leader? High priced luxury leader? Value pricing?)  How will the pricing strategy support market entry? Competitive positioning?  (You may have addressed pricing specifically in your competitive strategy in Week 6)  paper is attached
      • . Specify  the recommended sales price.
    • I added two files for reference.

     

     

     

    Resources:

     

     

     

     

     

     

    Marketing Plan Annual Costs

     

    The target sales for year one in Country is ______ units.  Extrapolating annualized data from Company’s annual report, the following estimates were deduced for company’s first year costs in Country  

     

    Cost of Revenues

     

    Total Cost

     

    Per Unit Cost

     

    Cost of Goods Sold (COGS

     

    Delivery Services

     

    Total Cost of Revenues

     

    Operating Expenses

     

    Research and Development

     

    Selling, General and Administrative (on headcount chart)

     

    Total Operating Expenses

     

    Total Expenses

     

    Notes:

     

    Market size can be found within the statistical reference we’ve been using.  expected market share >25-35% (currently Netflix has over 60%)  Disney will take from both Netflix and local competitors due to price ^ brand recognition.  Pricing strategy: start low then raise as time goes on.

     

    Will need start up costs to design Mexico version of websites & operational costs to maintain website/protect from cyber threats

     

    Product language modifications to user interface for both service & language support for all videos

     

    Promotion will promote bundles, lower prices & major brands available placement online ads

     

     

    for production costs, would we include salaries for engineers/content creators etc?

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