Disney in Mexico
3-5 pages, APA format
Resources:
Marketing Plan Annual Costs
The target sales for year one in Country is ______ units. Extrapolating annualized data from Company’s annual report, the following estimates were deduced for company’s first year costs in Country
Cost of Revenues
Total Cost
Per Unit Cost
Cost of Goods Sold (COGS
Delivery Services
Total Cost of Revenues
Operating Expenses
Research and Development
Selling, General and Administrative (on headcount chart)
Total Operating Expenses
Total Expenses
Notes:
Market size can be found within the statistical reference we’ve been using. expected market share >25-35% (currently Netflix has over 60%) Disney will take from both Netflix and local competitors due to price ^ brand recognition. Pricing strategy: start low then raise as time goes on.
Will need start up costs to design Mexico version of websites & operational costs to maintain website/protect from cyber threats
Product language modifications to user interface for both service & language support for all videos
Promotion will promote bundles, lower prices & major brands available placement online ads
for production costs, would we include salaries for engineers/content creators etc?