Database marketing
Paper instructions:
What role(s) will database marketing play in your product introduction, and why? Describe some strategies you will implement to add solid contacts to your database, and why. Develop a direct response program for your product designed to create sales and build relationships with your customers.
Length: 1-2 pages
Part 2: Sales Promotions
Describe the types of trade promotions you may consider to get your product onto retailers’ shelves or to end users and why you chose them. What role will your company’s sales force play in the choice of sales promotion elements? What do you feel will be the key factor in your successful product introduction at the trade show and why?
Please include any references in apa format. Also make sure to answer the questions correctly for highest grade possible.
P.S. My product is an ice cream store so please keep that in mind.
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