Customer Relationship Management (CRM) and Privacy Policy.

    Customer Relationship Management (CRM) and Privacy Policy. As more and more firms practice relationship marketing and develop customer databases, privacy issues are emerging as an important topic. Consumers and public interest groups are scrutinizing- and sometimes criticizing the privacy policies of firms. Concerns are also being raised about potential theft of online credit card information or other potentially sensitive or confidential financial information. Others maintain that the online privacy fears are unfounded and that security issues are every bit as much a concern in the off-line world. They argue that the opportunity to steal information exists virtually everywhere and that it is up to the consumer to protect his or her interests.

    Take a position: (1) Privacy is a bigger issue in the online world than the off-line world versus privacy is no different online than off-line.

    OR

    (2) Consumers on the whole receive more benefit than risk from marketers knowing their personal information. Describe the pros and cons of your argument.

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