I have to write the current marketing situation portion of a marketing plan report. We have to right it on a new international business certificate program that red deer college (Alberta, Canada) will introducing next semester. I need to describe the target market and red deer colleges postion in it, including information about the market, , product performance, competition, and distribution. this section may include the following:
> a market description that defines the market and major segments and then reviews customer needs and factors in the marketing environment that may affect customer purchasing.
> A review of competition that identifies major competitors and assesses their market positions and strategies for product quality, pricing, distribution, and promotions.
> A review of distribution that evaluates recent sale trends and other development in major distribution channels.
> a product review that shows ,sales, prices, and gross marginsof the major products in the produst line (product as in college certificates and programs)( make up digits for Red Deer colleges gross profit and such since my group has no actual figures)