Current Market Conditions Competitive Analysis

Project description
Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

Select a potential competitive organization and a product in that organization.McDONALDS VS Burger King

Write a 500-700-word paper of no more than analyzing the current market conditions. Address the following topics• Factors affecting variable costs, including productivity and others that change the supply of and demand for labor

• Factors affecting fixed costs

Make recommendations on how your organization can maximize their profit-making potential, and successfully compete in the new market. Consider the effect your recommendations may have on marginal revenues and costs.

Format your paper consistent with APA guidelines
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