Cultural and creative industry marketing

    Cultural and creative industry marketing

    a) A brief overview of the organisation eg when formed; business objectives; current marketing and customers.
    b) An analysis of the organisation using appropriate tools
    c) State clear marketing objectives derived from analysis & knowledge of the organisation
    d) You may have more than 1 marketing objective. You need to decide if you want to focus on 1 and have depth or look at several.
    ? As a result of d) you may want to inform reader where you are going to focus the plan.

    ? demonstrate both applied knowledge and understanding of Cultural and creative marketing BUT also academic rigour.
    ? Provide rationale for your P choices with academic sources; models; quotes ETC
    ? You must address ALL 7 P’s in the plan, I would expect ½ – 1 page minimum for each BUT this is not prescriptive
    ? HOWEVER NOTE This is not a marketing communications plan (communications ie the promotional P is only ONE element of the plan!) You will fail if this is your focus!!!

    Budgets, Scheduling & Implementation 10%
    ? Budgets –
    ? Remember some organisations may have miniscule budgets available.
    ? Resources can include not only available money but people and other assets such as buildings.
    ? Use the Internet and follow up the case studies for costing data.
    ? For each of your P. recommendations what are the costs involved
    ? Scheduling-
    ? When scheduling think about the timescales involved,
    ? What activities are dependent on others;
    ? Illustrate any key dates; events
    ? what do you have to plan for pre during and post event?
    ? A table or excel is a good way of showing this BUT will needs some words to explain certain points you think are important.
    ? Implementation –
    ? How will you manage the plan? Who will manage the process? Will this be internal / external.
    ? How will you measure the success of the plan?

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