CRITICALLY EVALUATE – to CRITICALLY look at if the statement is or was correct and if there are conflicts in the statement what are the differences / changes between what was ‘thought’ to what is now ‘known’.

KNOWLEDGE – What is meant by knowledge, how academic research forms part of events knowledge. What about practical knowledge is this statement based only on academic research trends?

Content of the essay
Introduction – “the aim of this essay..In order to do this we must define blah blah blah blah

EVENTS & MEGA EVENTS – what is an event and how are they defined? What makes Mega Events different to other event categories? How are Mega events evaluated and monitored, or are they? (~500 words)

ACADEMIC RESEARCH – Explore the history of events research to looking at if and why there might be an academic focus on mega events over other types of events. Is it true that ‘other kinds of events are less understood [critical] and why if they are, are mega event impacts more important / interesting to academics and their research? Is the trend changing [objective]? (~500words)

IMPACTS – what do we mean by events impacts? How are they defined, and do they differ between the categories of events [critical]? If so how, why and does it make any difference in their understandings? (~500 words)

Conclusion – This is your chance to say what you think in ‘your words’, ‘your conclusions’ which derive from the evaluation / findings. This is where you need not to be referencing, but DO NOT introduce new subjects you are concluding, not including / adding! This is your words where there maybe conflicts with what different people say or between theory and practice. (300-400 words)

Please read the essay instructions that I have uploaded. Follow the guidelines to the essay..

It has to be a well researched and well referenced essay, comparable to a first class standard.

Please use lots of examples from academic sources as well as industrial examples.

Compare, contrast and conflict with the past events. Use current examples.

Write the essay based on the academia and practioners point of view.

Use lots of good quality research materials from event journals articles and artciles from google scholar as well..

Some research materials include:

� _D.G. Conway (2009) The Event Manager’s Bible: The complete guide to planning and organising a voluntary or public event,’ revised and updated third edition Oxford UK How To Books Ltd

• _Raj, R., Walters, P. and Rashid, T. (2008 & 2013) Events Management: An Integrated and Practical Approach. 1st & 2nd Editions London, SAGE Publications Ltd

• _Foley, M; McGillivray, D; McPherson, G (2012) Event Policy – From theory to strategy. Abingdon, Oxon, Routledge

• _C. Bladen et al (2012) Events Management – An Introduction Oxon, UK Routledge

• _N. Ferdinand & P. Kitchin (2012) Events Management – an international approach London UK, Sage Publications Ltd

• _Doug Matthews (2007) Special event production: The Resources. UK, Elsevier

• _D. Getz (2012) Events studies – Theory, Research and Policy for Planned events Oxon, UK Routledge

• _A. Smith (2012) Events and urban Regeneration Oxon, UK Routledge

Apart from those research materials please use lots of other materials as well. Event journal articles and articles from google scholar. Use models and diagrams.