1. Background/ scope of the project ( 4 pages long)
2. traditional fashion industry ( how they use to complete companies in the market
3. How internet has influence/changed business ( for general)
4. How internet has changed fashion industry/business in particular
5. E- commerce => post-purchasing =>customer satisfaction =>research question=> Aim => Objectives => Chapters
Research Methodology ( 3000 – 4000 words)
1. Qualitative research, interpretivism
2. Inductive/deductive approach
3. Mixed Methods research approach
4. Research methods
5. Triangulation and Validation
6. Taking into consideration what you mentioned above => explaining how you are going to do your research / what’s your approach or strategy
Literature Review (10000 WORDS)
1. Post-purchasing service ( 4000 WORDS)
2. Customer satisfaction and loyalty ( 4000 words)
3. Competitive advantage ( 2000 words)
And i will sent the form to you. Thx