Critical Rhetorical analysis

Critical Rhetorical Analysis Prompt for “The Organic Fable”, written by Roger Cohen (http://www.nytimes.com/2012/09/07/opinion/roger-cohen-the-organic-fable.html) and Stanford Organic Farming Study sparks giant squabble by Richard Cornett.

Write an informative, thesis-driven paper that critically analyzes two (2) texts to compare and contrast their authors’ uses of rhetorical appeals and persuasion for particular rhetorical purposes. The paper should be written for an academic audience that is interested in our class theme. The texts will be journalistic pieces available at Class Files and/or Links. We will read and discuss all, and write about some of the texts as a class, and you will choose from among them the two you find most interesting, provocative, or otherwise curiosity-rousing in terms of their rhetorical features. Your job is to think about how the authors communicate their messages rather than what those messages say. Rhetoric is how, and content is what. Your thesis is why it’s important.

Multiple drafts, peer review, and revision are required elements of the paper assignment; failure to complete all parts of these writing process assignments will result in a lowered final grade. The final paper must be 5-6 pages long and be presented in MLA format. A total of five (5) sources must be used to develop the paper including the two texts you analyze, i.e. you must find three additional sources. Include a Works Cited in MLA format (the Works Cited will count as an additional page, not part of the 5-6 required).

As you work on this first paper of the semester, it is important to understand that while you might want to read Wikipedia (and other reference sites) to gain a full sense of being informed, Wikipedia is not considered a credible source for academic purposes unless you are writing about Wikipedia. Wikipedia can be a good starting point especially valuable for its links, but you should go beyond it and use the most credible sources you can find to help you develop your paper’s argument. Many college and university websites offer both overviews and detailed descriptions of rhetorical tools and techniques; such sources willbe more credible than commercial sites covering similar topics and they are certainly worth a try!

Paper Requirements

-5-6 pages, typed in MLA format

-Works Cited (additional page/s) of a minimum of 5 sources

-Peer Review and Process Assignments

Critical Rhetorical Analysis Rubric

In exploring the rhetoric of the article, you must remember to refer to and cite specific passages from the text in support of your ideas. Here is a list of key rhetorical terms to get you thinking–but remember to focus on just one:

Message/text

-types of supportive evidence

-language and style (metaphor, structure, level of diction, tone, sentence length or variety, etc.)

-topics of invention (how argument is built, e.g. cause and effect, comparison, relationships)

-kind of argument or reasoning

-genre considerations: op-ed piece or journal article

Audience

-who is the target audience? the secondary audience?

-what are their values? how can you tell?

-appeal to humor, emotion, imagination

Author

-how does she/he establish credibility and authority?

-demonstrate expertise?

-demonstrate fair and knowledgeable qualities?

Context

-what was the occasion for the message?

-what is the medium?

-what does the communication reveal about the culture that produced it?

-how do allusions, historical references, or kinds of words signal the place and time of the article’s publication?

Purpose

-to inform

-to educate

-to entertain

-to persuade

-to inspire or express

How do you know?
Analysis

A superior paper offers an insightful analysis of the rhetorical and critical elements of a particular text. Targeted to an academic audience, the paper is guided by a specific, complex, and insightful thesis, and it develops the claim(s) in the thesis by selecting and critically analyzing appropriate passages from the text(s) under discussion. Throughout the paper, the writer poses incisive questions, defines terms with precision, gives illuminating examples, provides concise and relevant summaries, paraphrases difficult points clearly, and gracefully integrates quotations into the argument.

Typically a superior paper focuses on just one or a few points, but it discusses them in depth and at length. It quotes passages relevant to its argument and enacts an extended and nuanced analysis of those passages. It acknowledges and honestly addresses passages in the text that are ambiguous or that seem to contradict its thesis. The superior paper moves beyond commonplace ideas or summary and offers an incisive and insightful analysis based on the subtleties of the text and a recognition of the complexity of the issues at stake. The text(s) being analyzed is/are accurately portrayed, properly cited, and rhetorically situated/integrated within the argument. The writer’s own argument is not overshadowed by the use of other voices; instead, the sources amplify and enhance the analysis.

Structure

The paper lays out the argument in a clearly articulated sequence of paragraphs that are guided by the thesis statement. Each paragraph begins in a direct and compelling way and develops a specific point. The relations between the paragraphs are implicitly or explicitly signaled through transitional phrases. The reader feels informed about the direction of the essay and can easily follow the writer’s logical progression from one point to the next.

Language

The language of the paper is exceptionally well crafted and clear. Words are used with economy and precision. Sentence structures are artfully used for specific purposes: simple declarative sentences may be used to emphasize general points, for example, while syntactically complex sentences may be used to articulate logical relationships.

Academic Ethos

The writer of the superior essay convinces an academic reader that he/she has, through critical reading and analysis, become expert in the chosen text. The writer illustrates that s/he has attempted to remain objective as s/he presents evidence from the text(s). The writer has maintained his/her academic ethos while participating in peer review and has turned in all peer review comments, memos, drafts, and revisions requested by the instructor. The paper has been carefully edited and uses specific, academic diction; it is virtually free of errors in mechanics, usage, grammar, and spelling. When errors do appear, they do not detract from the overall readability of the essay. The essay follows MLA style and citation format, as is expected of academic papers in most humanities disciplines.

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