Crisis Communication Management Unit V Assessment
Simulated News Conference Paper
Create a crisis situation related to your field, field of interest, or place of work, and simulate a press conference. Write a five to seven page paper including the following information:
• Introduction and description of your crisis including which stage of the crisis the press conference is taking place in.
• Description of how you will handle a press conference, including what types of media will attend, who will manage the start and finish of the conference, and who will be the designated spokesperson.
• Draft a statement that the spokesperson will present.
• Draft three trick questions that the reporters may potentially ask in this particular situation, and provide your answers to those trick questions.
• Create clear headings for each of the four sections of this paper.
Your response should be at least 6 to 7 pages in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced using correct APA format; paraphrased and quoted material must have accompanying in-text citations.
Reading Assignment
Course Textbook
Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons.
Chapter 7: Working with the Media
Course Textbook
Jordan-Meier, J. (2011). The four stages of highly effective crisis management: How to manage the media in the digital age. Boca Raton, FL: CRC Press.
Chapter 17: Understanding Journalists’ Questions
Chapter 18: Techniques to Get Your Message Across
Chapter 19: Dealing with Difficult Questions
Chapter 20: Never Repeat the Poison: Avoid Negative Language
Chapter 21: How the Media Are Changing Rules for Interviews
Chapter 22: Lights, Camera, Action— The Interview
Chapter 23: Media Training
Your response should be at least 6 to 7 pages in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced using correct APA format; paraphrased and quoted material must have accompanying in-text citations.