Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.

    Assignment Content

     

    1.    Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.

      Include the following in your matrix:

      • Centralized versus decentralized format of management
      • Strategic goals of the organizations
      • Variation in the access to the capital market
      • Strategic marketing differences between these two types of organizations
      • Quality attributes of the two types of organizations
      • The management of pricing and volume
      • Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

        Format your assignment according to APA guidelines.

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