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Objective of the assessment
1. Demonstrate an understanding of the theories surrounding SME development/growth/survival and how they relate to the wider environment of business
support and economic development.
2. Assess the relevance and impact of Government initiatives in relation to the needs of SMEs, especially during start up phases.
3. Develop and evaluate business idea and plan taking into account issues such as resources management, business/market research, team management and
presentation.
4. Demonstrate critical self-reflection and self-evaluation of their personal development through experiences and team activities.
Description of the Assessment
Individual Assignment (100%)
Word limit: 2000 words (+/-10%, excluding cover page, appendix and references) **
please state your word count at the end of the references **
PART I (50%):
Using the Business Model Canvas to visualizing the resources needed for a new business opportunity that you’ve identified to develop a new start-up
venture based in the UK.
PART II (50%):
Evaluate yourself and illustrate, to what extent, you enjoy being an entrepreneur.
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** Your answer in each of the two parts must relate to relevant theories/frameworks/concepts and examples. **
UG mark bands, degree equivalent and grade point bands [Senate Regulation 2] are:
Indicative Mark Band Degree class equivalent Grade Grade Point
90 and above 1 A* 17
80-89 1 A+ 16
73-79 1 A 15
70-72 1 A- 14
68-69 2.1 B+ 13
63-67 2.1 B 12
60-62 2.1 B- 11
58-59 2.2 C+ 10
53-57 2.2 C 9
50-52 2.2 C- 8
48-49 3 D+ 7
43-47 3 D 6
40-42 3 D- 5
38-39 Fail E+ 4
33-37 Fail E 3
30-32 Fail E- 2
29 and below Fail F 1
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Criteria Grade descriptors
and above 60-69 50-59 40-49 30-39 and below
Shows an understanding of theory and concepts, and an ability to critically assess them.
Weighting 30%
Clear demonstration of a sophisticated, critical and
thorough
understanding of
business
opportunity
identification and
the elements of
business plan with
substantial
references.
Clear demonstration of a well-developed, critical and comprehensive understanding of business opportunity identification and the elements of business plan with good references.
Demonstration of a
critical and substantial understanding of business opportunity identification and the elements of business plan with appropriate references.
Provides evidence of some critical understanding of business opportunity identification and the elements of business plan with a few appropriate references.
Work does demonstrate evidence a partial but uncritical understanding of business opportunity identification and the elements of business plan and there is limit references.
Work does not demonstrate understanding of business opportunity identification and the elements of business plan and there is absence of references.
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Supports
arguments with clear, effective examples.
Weighting 20%
Excellent relevant
examples are
evident,
exceptionally clearly
articulated and
evidenced to the
questions.
Good relevant
examples are
evident, clearly
articulated.
Appropriate
relevant examples
are evident and
articulated.
Some relevant
examples are
evident.
Limited evidence. No evidence.
Overall
Structure and
Presentation
Weighting 20%
Exceptionally
competent and
fluent use of
expression.
Confident and
excellent use of
language.
Appropriate citation
and references
format.
Well expressed. Clear and appropriate use of language. Appropriate citation and references format.
Well expressed. Clear and appropriate use of language. Appropriate citation and references format.
Adequately expressed but some inconsistencies apparent. Adequate use of language. Appropriate citation and references format.
Deficiencies in expression. Inconsistent and inadequate use of language. Inappropriate citation and references format.
Very poor and mostly inarticulate and incomprehensible. Inappropriate citation and references format.
Critical
Thinking,
Analysis and
Synthesis Skills.
Weighting 30%
High degree of
ability to structure
and synthesize
information and
argument that
provides clarity
throughout the
work. Analysis is
appropriate and
precise and
supported by
original argument.
Competent ability to
systematically
analyze and
synthesize
information.
Analysis is relevant
and effective.
Argument is well
sustained,
structured and
legitimate.
Analysis is evident
with some reliance
on description.
Some confusion but
most argument is
relevant and
adequate.
Mostly descriptive,
with minimal
analysis evident.
Limited coherent
argument that lacks
focus and direction.
Inadequate
evidence of analysis
and ability to
develop an effective
argument.
No evidence of analysis
and ability to develop
an effective argument.
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