COURSEWORK.pdf

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    Objective of the assessment

    1. Demonstrate an understanding of the theories surrounding SME development/growth/survival and how they relate to the wider environment of business

    support and economic development.

    2. Assess the relevance and impact of Government initiatives in relation to the needs of SMEs, especially during start up phases.

    3. Develop and evaluate business idea and plan taking into account issues such as resources management, business/market research, team management and

    presentation.

    4. Demonstrate critical self-reflection and self-evaluation of their personal development through experiences and team activities.

    Description of the Assessment

    Individual Assignment (100%)

    Word limit: 2000 words (+/-10%, excluding cover page, appendix and references) **

    please state your word count at the end of the references **

    PART I (50%):

    Using the Business Model Canvas to visualizing the resources needed for a new business opportunity that you’ve identified to develop a new start-up

    venture based in the UK.

    PART II (50%):

    Evaluate yourself and illustrate, to what extent, you enjoy being an entrepreneur.

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    ** Your answer in each of the two parts must relate to relevant theories/frameworks/concepts and examples. **

    UG mark bands, degree equivalent and grade point bands [Senate Regulation 2] are:

    Indicative Mark Band Degree class equivalent Grade Grade Point

    90 and above 1 A* 17

    80-89 1 A+ 16

    73-79 1 A 15

    70-72 1 A- 14

    68-69 2.1 B+ 13

    63-67 2.1 B 12

    60-62 2.1 B- 11

    58-59 2.2 C+ 10

    53-57 2.2 C 9

    50-52 2.2 C- 8

    48-49 3 D+ 7

    43-47 3 D 6

    40-42 3 D- 5

    38-39 Fail E+ 4

    33-37 Fail E 3

    30-32 Fail E- 2

    29 and below Fail F 1

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    Criteria Grade descriptors

    and above 60-69 50-59 40-49 30-39 and below

    Shows an understanding of theory and concepts, and an ability to critically assess them.

    Weighting 30%

    Clear demonstration of a sophisticated, critical and

    thorough

    understanding of

    business

    opportunity

    identification and

    the elements of

    business plan with

    substantial

    references.

    Clear demonstration of a well-developed, critical and comprehensive understanding of business opportunity identification and the elements of business plan with good references.

    Demonstration of a

    critical and substantial understanding of business opportunity identification and the elements of business plan with appropriate references.

    Provides evidence of some critical understanding of business opportunity identification and the elements of business plan with a few appropriate references.

    Work does demonstrate evidence a partial but uncritical understanding of business opportunity identification and the elements of business plan and there is limit references.

    Work does not demonstrate understanding of business opportunity identification and the elements of business plan and there is absence of references.

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    Supports

    arguments with clear, effective examples.

    Weighting 20%

    Excellent relevant

    examples are

    evident,

    exceptionally clearly

    articulated and

    evidenced to the

    questions.

    Good relevant

    examples are

    evident, clearly

    articulated.

    Appropriate

    relevant examples

    are evident and

    articulated.

    Some relevant

    examples are

    evident.

    Limited evidence. No evidence.

    Overall

    Structure and

    Presentation

    Weighting 20%

    Exceptionally

    competent and

    fluent use of

    expression.

    Confident and

    excellent use of

    language.

    Appropriate citation

    and references

    format.

    Well expressed. Clear and appropriate use of language. Appropriate citation and references format.

    Well expressed. Clear and appropriate use of language. Appropriate citation and references format.

    Adequately expressed but some inconsistencies apparent. Adequate use of language. Appropriate citation and references format.

    Deficiencies in expression. Inconsistent and inadequate use of language. Inappropriate citation and references format.

    Very poor and mostly inarticulate and incomprehensible. Inappropriate citation and references format.

    Critical

    Thinking,

    Analysis and

    Synthesis Skills.

    Weighting 30%

    High degree of

    ability to structure

    and synthesize

    information and

    argument that

    provides clarity

    throughout the

    work. Analysis is

    appropriate and

    precise and

    supported by

    original argument.

    Competent ability to

    systematically

    analyze and

    synthesize

    information.

    Analysis is relevant

    and effective.

    Argument is well

    sustained,

    structured and

    legitimate.

    Analysis is evident

    with some reliance

    on description.

    Some confusion but

    most argument is

    relevant and

    adequate.

    Mostly descriptive,

    with minimal

    analysis evident.

    Limited coherent

    argument that lacks

    focus and direction.

    Inadequate

    evidence of analysis

    and ability to

    develop an effective

    argument.

    No evidence of analysis

    and ability to develop

    an effective argument.

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    • Objective of the assessment
    • Description of the Assessment
    • Individual Assignment (100%)

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